In this session we will discuss the foundations of strategic marketing planning and how COVID-19 has impacted the tried and true methods to create certainty in our ever-shifting, new reality.
In this webinar, you will learn:
- Foundational principles of strategy and planning
- How to plan for the unexpected
- How to develop business from behind a desk
More info and registration HERE
About the Presenter
Deirdre Gilmore FSMPS, CPSM
PRESIDENT + LEAD STRATEGIST + Executive Advisory C.M.O.
Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how she can move your goals down the battlefield to the win. She brings 21 years of AEC marketing experience to her clients, and industry associations, across the nation, focusing on how to improve firms’ and their most important resources, their people.
Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. When not on a strategic project, she spends her time coaching, mentoring, and leading people to their best potential.