Modern content marketing requires new strategies, tactics, skills and tools—and perpetual optimization. But many A/E/C firms continue to deploy the same content strategies and tactics year after year even though they may no longer be effective. To gain an edge, innovative firms are expanding their content marketing playbook to deliver more client-focused content that generates results and drives greater impact.
This session aims to help attendees identify lackluster areas of their firm’s content marketing and understand exactly what it takes to get results from content today. We’ll touch on virtually all facets of content marketing, from strategy to planning, content creation to publishing, and from promotion to repurposing. We’ll even address how to get more content from your firm’s subject matter experts. Attendees will walk away with practical and actionable ideas that will help them elevate their firm’s content marketing efforts and crush the competition.
By the end of this presentation participants will be able to:
- Diagnose problem areas of their content marketing
- Identify old tactics to drop and the new tactics to adopt
- Implement strategies, tips and tools that will expand their content marketing playbook
About the Presenter
Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).
REGISTRATION & SPONSORSHIP
REGISTRATION: Free for members of ACEC CA BBC, CMAA NorCal, SMPS SF, or WTS SF*
Tier 1: $200 each – only offered to companies that have a membership with any co-sponsoring organization*. Benefits include:
– Company logo on all promotional materials
– Opportunity to state your name and company name at the beginning of the event
– Breakout room for 15 minutes after the event with one panelist – 5 maximum sponsors per room
Tier 2: Unlimited sponsorships for certified SBE, DBE or MBE firm at $25 each – only offered to companies that have a membership with any co-sponsoring organization*.
– Company logo on all promotion materials
All proceeds from this event will benefit each organization’s scholarship fund or local charity
Thank you to our first three sponsors! Additional sponsorships available.
Tuesday, March 23, 11:30 – 1pm (Event), 1-1:15 (Sponsor Breakout Sessions)
At this lunchtime event, co-sponsored by ACEC CA BBC, CMAA NorCal, SMPS SF, and WTS SF attendees will have the opportunity to learn and glean valuable insight from:
– Decision makers within large A/E/C firms about what they look for when they put together a pursuit team, as how these teams can best work together to put their collective best foot forward.
– Decision makers within large companies (clients) about what they look for when choosing consultants for their projects, both in the submitted proposal document and during the interview.
MODERATOR & PANELISTS
- Moderator: Damion Morris, Proposal Manager, PCL Construction
- Prime / Architecture: Sarah Young, Senior Associate, Marketing Director, Gensler
- Prime / Construction: Greg Hulbert, NW Commercial Core Market Lead, DPR Construction
- Prime / Engineering: Darlene Gee, Senior VP, National Strategic Pursuit Champion, HNTB
- Client / Transportation: Carl Holmes, Assistant GM, Planning, Development, and Construction, BART
- Client / Technology: Josh Portner, Director, Real Estate District Development, Google
- Client / Healthcare: Terry Wood, Vice President, Real Estate, Kaiser Permanente
Damion Morris, CPSM
Damion Morris is a dynamic A/E/C marketing leader who partners with project teams to develop compelling proposals and presentations that win work by connecting with the humans behind the project. As Proposal Manager for PCL Construction California Buildings District, he oversees all pursuit-related marketing activities for PCL’s largest and fastest-growing district at $750 million in annual revenue. He is a Certified Professional Services Marketer (CPSM), Past-President of the LA Chapter of the Society for Marketing Professional Services (SMPS), Immediate Past President of SMPS Los Angeles, and a public speaker.
Sarah is a marketing leader with 15 years of experience in the architecture and design industry. She is currently a senior associate and marketing director at Gensler’s San Francisco office, where she works with leadership to drive new business across the firm’s diverse market sectors. Focused first and foremost on addressing client needs, she brings a strategic viewpoint and a competitive spirit to every project pursuit. While she has held various marketing, communications, and project management roles throughout her career, she is most passionate about winning work and building business. She has a bachelor’s degree in English from Lindsey Wilson College.
Greg leads DPR Construction’s Commercial projects for their Northwest Region, one of five core markets DPR focuses on (Life Science, Advanced Technology, Higher Education, and Healthcare being the other four). He oversees the overall efforts from project pursuit to project turnover. Greg’s diverse industry background includes working on the owner-rep side as well as the design side. Prior to his return to DPR, Greg oversaw the regional project management businesses at both JLL and Cushman & Wakefield. Additionally, Greg worked for Gensler helping the design giant with account management. Greg has supported projects for such clients as Uber, Google, Stanford University, Hyatt Hotels, Nokia, AutoDesk, Wilson Sonsini, and Apple.
Darlene Gee, PE
Darlene is a Senior Vice-President with HNTB. She is located in the San Francisco Bay Area and is part of HNTB’s national sales practice. In her current role, Darlene works with HNTB staff throughout the nation on winning major projects. Her leadership includes all aspects of the pursuit and proposal process. She has more than 40 years of experience in consulting engineering for public and private sector organizations in the San Francisco Bay Area. She specializes in transportation, and has had responsible charge for the planning, design, and construction management of over $6 billion of new and rehabilitated Bay Area transit, rail, highway and bridge projects during her career. She is a registered Civil Engineer in California and holds a bachelor’s degree in Civil Engineering from the University of Illinois and a MBA from the UC Berkeley.
Carl Holmes, PE, CCM
With almost 25 years of experience in the transportation industry, Carl joined BART in 2016 and is helping the transit agency improve its service. As Assistant General Manager, he now leads the department responsible for delivering extensions, station modernizations, and third-party developments, as well as oversees a $66 million portion of the BART budget, and manages 96 employees. He is a registered Professional Engineer and Certified Construction Manager in California.
He holds a Bachelor’s degree in Civil Engineering from UCBerkeley and a Master’s degree in Transportation and Engineering Management from the California Maritime Academy.
Josh joined Google’s Bay Area Real Estate and Workplace Services (REWS) team in 2013. As a District Development Director, his responsibilities include feasibility analysis, real estate entitlements, and design and construction management. During his time at Google, he has led multiple innovative office campuses in Sunnyvale, San Bruno, and at NASA Ames Center. During his career, he’s overseen the development of almost $2.5 billion in commercial, residential and hospitality real estate projects. Notable projects included the management of the construction of the $270 million Letterman Digital Arts Center in SF’s Presidio, the nearly $1 billion J.W. Marriott Hotel and Residences at LA Live! in LA, and Google’s first ground up project 1212 Bordeaux in Sunnyvale. He graduated from the UC Davis, with a B.S. in Civil Engineering.
Terry is Vice President, Real Estate at Kaiser Permanente, one of America’s leading health care providers, with an annual operating revenue in excess of $87 billion. He is responsible for executing real estate services for Kaiser Permanente’s over 90 million square foot real estate portfolio. He has more than 25 years of experience in all facets of domestic and international corporate real estate, including strategic planning, real estate transactions, facilities management and construction. Prior to joining Kaiser Permanente in 2015, Terry was the Vice President, Global Real Estate, responsible for Hewlett Packard’s global real estate portfolio. He previously served as the Vice President, Global Real Estate for JDSU Corp. Terry spent 19 years in the Canadian Military Engineers, serving throughout Canada, Europe and the United Kingdom, retiring as a lieutenant colonel.
Secretary David S. Kim will discuss the challenges, opportunities and the future of transportation from his perspective at the California State Transportation Agency.
Thursday, March 25th
11:45 to 1:30 PM
ACEC Members – Free
Scholarship Donation gratefully accepted
how COVID 19 is affecting ridership and operations,
and what may be in store for the future.
ACEC CA, APWA Region VIII, ASCE – Region 9, the California Geotechnical Engineering Association, and SEAONC are coming together for the first time to host our 2021 Legislative Visit Week (LVW).
On behalf of our five host organizations and our collective 53,000+ members in California, we invite you to join us for our LVW event, which will be held virtually May 10-14, 2021. We will also host a virtual legislative reception at 4:30pm on Thursday, May 13, which you are invited to attend.
During these difficult economic times, new infrastructure investment will create well-paying construction and other employment opportunities. There is no economic development without infrastructure. Our infrastructure systems play a critical role in continued economic prosperity and preserving our quality of life.
Unfortunately, our state’s infrastructure renewal and replacement programs have been significantly underfunded for a long time. While the state Legislature, municipalities, and California voters have made big strides in recent years to raise additional revenue for our infrastructure, extensive funding gaps remain. We look forward to joining with you in our commitment to increase infrastructure investment to repair our existing networks and plan for California’s future!
REGISTRATION AND SPONSORSHIP information coming soon!