When: Friday, May 17, 2024
Time: 11:45-2:30 pm
Where: Meet and load bus at Concord Community Park, 3501 Cowell Rd, Concord, CA
Ticket Costs: $75 for members; $90 for non-members. Special $50 price for Young Professionals (30 & under)
Registration Link: GoMentum Station Tour Tickets in Concord, CA, United States (ticketleap.com)
74% of Educators agree: students don’t have many chances to meet engineers. You Can Change That.
Stay tuned for virtual events held nationally, locally and by the ACEC BBC during this week.
Chief of the Geodetic Branch at the California Department of Water, Pat Tami, will discuss what’s on tap for the department over the next few years.
Wednesday, February 24th
11:45 to 1:30 PM
Zoom Meeting
ACEC Members – Free
Non-Members $20
Scholarship Donations gratefully accepted.
Modern content marketing requires new strategies, tactics, skills and tools—and perpetual optimization. But many A/E/C firms continue to deploy the same content strategies and tactics year after year even though they may no longer be effective. To gain an edge, innovative firms are expanding their content marketing playbook to deliver more client-focused content that generates results and drives greater impact.
This session aims to help attendees identify lackluster areas of their firm’s content marketing and understand exactly what it takes to get results from content today. We’ll touch on virtually all facets of content marketing, from strategy to planning, content creation to publishing, and from promotion to repurposing. We’ll even address how to get more content from your firm’s subject matter experts. Attendees will walk away with practical and actionable ideas that will help them elevate their firm’s content marketing efforts and crush the competition.
Learning Objectives:
By the end of this presentation participants will be able to:
- Diagnose problem areas of their content marketing
- Identify old tactics to drop and the new tactics to adopt
- Implement strategies, tips and tools that will expand their content marketing playbook
About the Presenter
Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).
Secretary David S. Kim will discuss the challenges, opportunities and the future of transportation from his perspective at the California State Transportation Agency.
Thursday, March 25th
11:45 to 1:30 PM
Zoom Meeting
ACEC Members – Free
Non-Members $20
Scholarship Donation gratefully accepted
In this session we will discuss the foundations of strategic marketing planning and how COVID-19 has impacted the tried and true methods to create certainty in our ever-shifting, new reality.
In this webinar, you will learn:
- Foundational principles of strategy and planning
- How to plan for the unexpected
- How to develop business from behind a desk
More info and registration HERE
About the Presenter
Deirdre Gilmore FSMPS, CPSM
PRESIDENT + LEAD STRATEGIST + Executive Advisory C.M.O.
Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how she can move your goals down the battlefield to the win. She brings 21 years of AEC marketing experience to her clients, and industry associations, across the nation, focusing on how to improve firms’ and their most important resources, their people.
Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. When not on a strategic project, she spends her time coaching, mentoring, and leading people to their best potential.
BART General Manager, Bob Powers will discuss what’s happening at BART,how COVID 19 is affecting ridership and operations,
and what may be in store for the future.
The events of 2020 opened a door to have more meaningful discussions about racial equity—a topic that Corporate America has not taken very seriously both in society and specifically in the workplace. Companies have talked about addressing racial issues for years, but obvious inequities still remain even after protests and the pandemic. Part of what made this past year different is that the business community, after compelling social media posts and good intentions, have failed to produce measurable change when it comes to diversity, equity, and inclusion (DEI). As we progress deeper into 2021, where do leaders in the AEC and commercial real estate industries find themselves as they seek racial equity in the workplace?
Join SMPS San Francisco for a 90-minute webinar as a distinguished panel of experts talk about making the case for DEI to improve business performance, employee retention and recruitment, and address the missing first step: DEI data collection. The panel will share practical tips and tools to take real action for DEI.
Learn and Earn CEU
The webinar is approved for a total of 1.5 Continuing Education Units.
Content covers the following Domain(s) of Practice:
6 – Management
Registration closes at 5:00PM on 6/8/21. Tickets are non-refundable.
