Modern content marketing requires new strategies, tactics, skills and tools—and perpetual optimization. But many A/E/C firms continue to deploy the same content strategies and tactics year after year even though they may no longer be effective. To gain an edge, innovative firms are expanding their content marketing playbook to deliver more client-focused content that generates results and drives greater impact.
This session aims to help attendees identify lackluster areas of their firm’s content marketing and understand exactly what it takes to get results from content today. We’ll touch on virtually all facets of content marketing, from strategy to planning, content creation to publishing, and from promotion to repurposing. We’ll even address how to get more content from your firm’s subject matter experts. Attendees will walk away with practical and actionable ideas that will help them elevate their firm’s content marketing efforts and crush the competition.
By the end of this presentation participants will be able to:
- Diagnose problem areas of their content marketing
- Identify old tactics to drop and the new tactics to adopt
- Implement strategies, tips and tools that will expand their content marketing playbook
About the Presenter
Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).
Secretary David S. Kim will discuss the challenges, opportunities and the future of transportation from his perspective at the California State Transportation Agency.
Thursday, March 25th
11:45 to 1:30 PM
ACEC Members – Free
Scholarship Donation gratefully accepted
how COVID 19 is affecting ridership and operations,
and what may be in store for the future.
ACEC CA, APWA Region VIII, ASCE – Region 9, the California Geotechnical Engineering Association, and SEAONC are coming together for the first time to host our 2021 Legislative Visit Week (LVW).
On behalf of our five host organizations and our collective 53,000+ members in California, we invite you to join us for our LVW event, which will be held virtually May 10-14, 2021. We will also host a virtual legislative reception at 4:30pm on Thursday, May 13, which you are invited to attend.
During these difficult economic times, new infrastructure investment will create well-paying construction and other employment opportunities. There is no economic development without infrastructure. Our infrastructure systems play a critical role in continued economic prosperity and preserving our quality of life.
Unfortunately, our state’s infrastructure renewal and replacement programs have been significantly underfunded for a long time. While the state Legislature, municipalities, and California voters have made big strides in recent years to raise additional revenue for our infrastructure, extensive funding gaps remain. We look forward to joining with you in our commitment to increase infrastructure investment to repair our existing networks and plan for California’s future!
REGISTRATION AND SPONSORSHIP information coming soon!